The task

  • Inform consumers in Austria and Switzerland that Topshop as of now also delivers to these two countries
  • Generate additional product publications of the Topshop collection

Die Maßnahmen

  • Two Mailings about the news and the actual Kate Moss collection sent to approx. 250 journalists
  • Phone follow-up with key journalists

The results

  • Within four weeks initiation of 245 publications in Germany, Switzerland and Austria with a total circulation (including PI) of over 233 million. Equivalent advertising value approx. € 150.000