Coeur de Lion
The task
- Create continuous presence of the Coeur de Lion jewelery line collection in premium lifestyle-magazines
The activities
- Coordination shipment of samples for press photo shoots
- Initiation of media exclusives
- Editorial visits in Munich and Hamburg
- Trend Mailings on a regular basis
- Hand-to-hand contacts with key journalists
The results
- High-profile publications in all relevant glossy women’s magazines, as well as in the weekly and daily press in D, A, CH
