Coeur de Lion

The task

  • Create continuous presence of the Coeur de Lion jewelery line collection in premium lifestyle-magazines

The activities

  • Coordination shipment of samples for press photo shoots
  • Initiation of media exclusives
  • Editorial visits in Munich and Hamburg
  • Trend Mailings on a regular basis
  • Hand-to-hand contacts with key journalists

The results

  • High-profile publications in all relevant glossy women’s magazines, as well as in the weekly and daily press in D, A, CH