100SENSES
The task
- Inform consumers about the launch in Germany and generate publications of 100SENSES products in the target media
The activities
- Initiation of media exclusives
- Editorial visits in Munich and Hamburg
- Trend Mailings on a regular basis
- Hand-to-hand contacts with key journalists
The results
- High-profile publications in German key lifestyle magazines (print and online) as well as on blogs and social media
- Circulation of more than 5.7 million in six month
