The task

  • Inform consumers about the  launch in Germany and generate publications of 100SENSES products in the target media

The activities

  • Initiation of media exclusives
  • Editorial visits in Munich and Hamburg
  • Trend Mailings on a regular basis
  • Hand-to-hand contacts with key journalists

The results

  • High-profile publications in German key lifestyle magazines (print and online) as well as on blogs and social media
  • Circulation of more than 5.7 million in six month