Rieker Online

The task

  • As part of the first RIEKER Influencer campaign, start collaborations with suitable influencers to communicate RIEKER shoes on social media without additional fee for the customer.

The activities

  • Research and range analysis and evaluation of potential influencers and their Followerbase related to the desired target group
  • Contact influencers, cooperation negotiations and contracting
  • Briefing influencers to special coops Develop content plans and thematic post series

The results

  • Short and long-term cooperation with influencers tailored to the target group
  • 20 posts with models of the current RIEKER shoe summer collection on various social media channels within 2.5 months
  • Increase brand awareness and increase follower numbers on the customer’s social media platforms