Hajo Polo & Sportswear

The task

  • Create a strategy for successful influencer marketing in social networks to raise awareness of the brand and to increase the sales in the online shop

The activities

  • Research of potential influencers
  • Evaluation of the followerbase in relation to the relevant target group
  • Contact management, negotiate cooperations and setting up contracts
  • Briefing influencer
  • Content planning and thematic post series
  • Coordination attendance of key-Influencers at campaign shootings in Europe

The results

  • Short- and long term cooperations with influencers suitable for the target group
  • Continous posts showing the hajo Polo & Sportswear collection on several social media channels and blogs
  • Doubling of online sales after the start of the influencer-campaign
  • Increasement of followers on the social media channels of the client