- Inform the end user in Germany about the launch of Häagen-Dazs’ first fashion collection at Berlin Fashion Week
- Accompany the presentation of the fashion collection at InStyle Lounge in Berlin
- Generate publications about the new packaging design of the ice cream type peanut butter crunch
- Initiation of media exclusives following Häagen-Dazs’ very first fashion collection and launch of their new packaging design
- Coordination of presentation at InStyle Lounge at Berlin Fashion Week
- Hand-to-hand contacts with key journalists and influencers
- Publications in relevant glossy women’s magazines (on – and offline), in monthly press and online magazines as well as on social media
- Up to 9.000 participants in online competitions
- Publications with a circulation of approx. 6 millions during the 2 month run of the campaign
