The Activities

  • Development of a strategic social media campaign for the launch of WALLSTOXX – the wallpaper revolution – in the German speaking market.
  • Creation of weekly content plans for Instagram, Facebook and YouTube. Continuous editorial support and supply of the different social media channels with pictures, stories and video Content.
  • Set-up and maintain a design-interested community on Instagram and Facebook.
  • Organization and implementation three days of social media video production. Conception story-boards for 18 different clips for the brands in close cooperation with the film production team.
  • Organization a Making-of and Video-Shoot.
  • Research potential influencer with a follower base that is interested in Interior and Design. Continuous implementation of cooperation with Maxi- and Mini- Influencer on Instagram and YouTube.
  • Conception and implementation of a cross-medial exclusive cooperation with the magazine Couch | Gruner & Jahr.

The Results

  • In the campaign period of 6 month in total 2.336 Follower on Instagram.
  • 440 Follower on Facebook.
  • 657 Views on YouTube.
  • 2,8 Mio Influencer impressions with a total of 17,657 Likes.
  • Total social media and online net reach of over 3.5 million.
  • Cross medial Exclusive-Cooperation: 4 weeks Competition in Couch Magazine and on Couchstyle.de. Newsletter-Integration, Instagram Story, Facebook-Post and Pinterest-Pin.