K&L Social Media

The activities

  • Conception of a campaign around the “Oktoberfest” 2011 with a strong integration of the consumer
  • Development of all apps for Facebook
  • Integration of Twitter and YouTube in all activities
  • Setting-up weekly content plans for Facebook and Twitter. Supervision of all social media channels
  • Organization and realization of a casting and the following activities at the “Oktoberfest”. Documentation with digital film and photo cameras
  • Cutting of the film material and upload on Facebook and YouTube

The results

  • Increasing the number of fans from 2.648 to 4.841
  • Doubling the number of weekly visitors on Facebook to 3.600
  • Continuous increase of fan activities on Facebook