- Conception of a campaign around the “Oktoberfest” 2011 with a strong integration of the consumer
- Development of all apps for Facebook
- Integration of Twitter and YouTube in all activities
- Setting-up weekly content plans for Facebook and Twitter. Supervision of all social media channels
- Organization and realization of a casting and the following activities at the “Oktoberfest”. Documentation with digital film and photo cameras
- Cutting of the film material and upload on Facebook and YouTube
- Increasing the number of fans from 2.648 to 4.841
- Doubling the number of weekly visitors on Facebook to 3.600
- Continuous increase of fan activities on Facebook
