The measures

  • Research potential influencers and their follower base in relation to the desired target group.
  • Contacting and briefing influencers on various topics, such as “share happiness”
  • Cooperation negotiations and drafting of contracts

The results

  • Short and long-term collaborations with target group-oriented influencers.
  • Posts, reels and stories on Instagram with current Codello collection items.
  • Total reach on Instagram of 180,429 achieved in the campaign area.