Codello
The measures
- Research potential influencers and their follower base in relation to the desired target group.
- Contacting and briefing influencers on various topics, such as “share happiness”
- Cooperation negotiations and drafting of contracts
The results
- Short and long-term collaborations with target group-oriented influencers.
- Posts, reels and stories on Instagram with current Codello collection items.
- Total reach on Instagram of 180,429 achieved in the campaign area.
