Luisa Cerano

The task

  • Create continuous presence of the Luisa Cerano collection in premium lifestyle magazines

The activities

  • Coordination shipment of samples for press photo shoots
  • Initiation of media exclusives
  • Editorial visits in Munich and Hamburg
  • Trend Mailings on a regular basis
  • Hand-to-hand contacts with key journalists

The results

  • High-profile publications in all relevant glossy women’s magazines, as well as in the weekly and daily press in Germany, Austria, Switzerland
  • Average monthly circulation of approx. 7,2 million, equivalent monthly advertising value of approx. 154.200 €