- Create continuous presence of the Luisa Cerano collection in premium lifestyle magazines
- Coordination shipment of samples for press photo shoots
- Initiation of media exclusives
- Editorial visits in Munich and Hamburg
- Trend Mailings on a regular basis
- Hand-to-hand contacts with key journalists
- High-profile publications in all relevant glossy women’s magazines, as well as in the weekly and daily press in Germany, Austria, Switzerland
- Average monthly circulation of approx. 7,2 million, equivalent monthly advertising value of approx. 154.200 €
